A Family Business Rooted in Emirati Heritage
ASIB is a family business in the truest sense — built on personal accountability, generational thinking, and values that transcends corporate structures. For over three decades, ASIB has operated in the UAE with the kind of commitment that only comes when the people running a business are personally invested in every outcome.
Rooted in Emirati heritage, we are guided by the timeless values of trust, integrity, and community, with an unwavering commitment to those who place their confidence in us. ASIB was founded with a clear purpose: to give individuals and businesses in the UAE a genuine advocate in the insurance market, not just another policy.
That founding spirit has never wavered over the decades. From our headquarters in Dubai, we carry this legacy forward every day—through trusted advice, tailored insurance solutions, and an unwavering commitment to supporting our clients when it matters most.
Your Interests. Our Priority. Committed to Protecting What Matters Most to You.
At the heart of our role is a simple commitment: to act in your best interests. As your insurance broker, we take the time to understand your needs, evaluate options from leading insurers, and recommend the protection that best fits your requirements. As a fully licensed insurance broker regulated under the UAE Insurance Authority, ASIB’s responsibility sits entirely with our clients. We compare the market, negotiate coverage terms with multiple insurers, and structure policies around your actual risk, and recommend the protection that best fits your requirements.
When the unexpected happens, our experienced team stands alongside you through every stage of the settlement process. Drawing on our long-standing relationships with insurers, reinsurers, and loss adjusting firms, our team help in achieving a smooth and timely resolution. This client-first approach is not simply a service, it is the cornerstone of our business. Built on trust, integrity, and decades of experience, this commitment has earned the confidence of generations of clients across the UAE.
A Team That Stays. Expertise That Endures.
Behind ASIB’s success is a team of more than 100 dedicated insurance professionals, including underwriters, risk managers, claims specialists, medical underwriting experts, and client advisors. Many have built long and rewarding careers with the organisation, reflecting a culture of continuity, expertise, and commitment.
In an industry where change is constant, this continuity provides a distinct advantage. Our clients work with advisors who understand their history, appreciate their evolving needs, and bring deep market knowledge developed through years of experience. To date, ASIB has issued more than 36,000 policies for individuals, families, and businesses across the UAE. Supported by a stable and experienced team, we continue to deliver trusted advice, responsive service, and lasting value to every client relationship.
Long-Term Partners to the UAE's Most Leading Brands
At ASIB, we believe the strongest client relationships are built over time. We are proud to have earned the confidence of some of the region’s leading organisations, including Joy Alukkas, Al Barakah Dates, Devji, Eye 2 Eye Opticals, and Anantara Hotels, Resorts & Spas.
These enduring partnerships reflect our commitment to providing consistent advice, proactive risk management, and responsive support throughout every stage of the insurance journey. Year after year, our clients continue to entrust ASIB with their evolving insurance needs, a testament to the value of long-term relationships built on trust, expertise, and dependable service.
From employee benefits and commercial property to marine, engineering, financial lines, and liability insurance, we manage a broad range of insurance requirements, helping businesses protect what matters most while supporting their long-term growth. We strive to uphold their trust to get it right every time.
Protection for Every Stage of Personal Life and Business Across the UAE
ASIB provides a comprehensive range of insurance solutions for individuals and businesses across the UAE. Our personal insurance portfolio includes motor, health, life, travel, home, pet, and marine pleasure craft insurance, designed to protect what matters most at every stage of life.
For businesses, ASIB offers a broad range of commercial insurance solutions, including property, liability, marine, engineering, aviation, employee benefits, financial lines, specialty risks, and other tailored commercial covers.
Whatever your risk exposure, our trusted brokers combine strong relationships with leading insurers and deep technical expertise to recommend tailored insurance solutions and provide ongoing support throughout the life of every policy.
